Operating Principles
Media Images’ Vision helps maintain and enhance the professional images of its clients by planning and providing a public relations program of goodwill extending into the future that your business can draw on in both prosperous and in tough times.
And, the real value of your individual public relations program will be the accruance of a bank account of credibility & goodwill.
In short, your business, for profit or non-profit, will benefit from planning a public relations program based on the goals defined in its long-range plan.
Hence, a dynamic public relations program will have the short-term benefits of improved media relations & news coverage.
A well-planned PR program can counter the problems of:
- Lack of visibility
- Lack of positive relationships with the media resulting in little positive news, feature and opinion coverage
- Lack a structure media relations plan
- The presence of high profile and well organized and opposing groups
- Lack of effective communications with important target audiences — the public, elected officials and community groups, to name a few
- Public opinion being shaped by incomplete or sensationalized information.
Crisis Communications
Sometimes the news is bad news. And just as guidelines are necessary for placing positive news stories, you should also consider developing guidelines for handling unfavorable news such as:
- Identify potential crises
- Develop a crisis communications plan before you experience a crisis
- Provide expert guidance to help you prepare for a crisis and ongoing counseling to help you overcome it.